A passion for cars and an eye for detail.
Auto Focus, LLC began as a hobbyists' vision for entrepreneurship sparked by a lifelong love for cars. Founder William Watson of Mountain Home grew up in a small town in Northeastern Arkansas where notoriety and social status rested heavily on the quality of your ride.
"Your car or truck was everything! Everyone knew each other by what they drove, how custom it was, and most importantly, how clean it was! When we'd all meet up in town on nights and weekends, you wanted to make sure you pulled up looking your best. My passion for detailing really began there."
From humble beginnings working on a gravel driveway to the dedicated detailing studio we operate out of today, Auto Focus has grown substantially since it's official inception in 2021. Our goal has always been to raise the bar for automotive and marine detailing, bringing unparalleled value and unrivaled quality to our customers. As a member of the Auto Focus Family, we will treat your car, truck, boat, or motorcycle as one of our own. We follow the strictest detailing practices to ensure the safety and integrity of your vehicle and its most delicate surfaces while in our care.
We know cars.
For us, detailing isn't just about soaps and microfibers. It is a cornerstone in the automotive and motorsport enthusiast community. Like many professionals and DIY'ers alike, William's love for detailing stems from a love for all things with engines and horsepower.
"I grew up with a father who drove hot rods and worked on cars and trucks his whole life. My first motorized vehicle was a go-cart that he built from scratch. From a young age, I was exposed to engines, race cars, diesel trucks, and several tool boxes full of wrenches. Working on cars, modifying cars, and detailing cars always came natural to me. My dad would often tell me to never make a living pulling wrenches, but he never said a thing about working a buffer!"
While our passion and our focus is cleaning and restoration, we maintain a wide array of automotive knowledge within the shop. We want you to find comfort in knowing that your valued possession is in the care of automotive minds and passionate individuals just like yourself!
